Mario Products

Super Mario Beetle- Oh... my... goodness. I've seen Mario put on some outrageous stuff before, but this one takes the cake. Much like the Pikachu car before it, the Mario car pictured here is Nintendo's latest effort to promote its games through an automobile. I found these pictures from a link on the Volkswagon website that has since been taken down (was this page put up prematurely? hmmmm). I did manage to snag these two pictures before they got rid of it, though.

As you can see from the pictures on the left and right, the car is a yellow, 2003 Volkswagon Beetle with pictures of Mario affixed to it. There are two caped Mario's surrounding the VW logo on the front and Big pictures of Mario's head on each of the head lights (get it?). I suppose the head decals are made of some translucent material to let the lights from the headlights shine through, but I can't be sure. The familiar, 3D render of Mario from Super Mario 64 appears on both front doors. If you look closely at the picture on the left, you can also see a starman on each hubcap (it's very tiny... try and squint). And, of course, Nintendo promotes its brand-name image with the familiar red, "Nintendo" in an oval on the front bumper.

There were few details on the VW page about a release date, pricing, or other details about this car, but they did promise that the car would be available in a variety of colors (so those who want Mario's-shirt red won't be dissapointed). Personally, I'm surprised that Nintendo didn't try to promote one of its more recent releases, like Metroid Prime or Zelda: Wind Waker, but I'll take whatever Mario products I can get. If you guys want more information about the car, or just want to share your thoughts on it, you can e-mail me and I'll be sure to get back to you as soon as I learn more.

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